REDESIGNING THE FUTURE OF FASHION & LUXURY

The Indian fashion exhibitions business has been influenced and changed forever in less than a decade, thanks to one key player. Hi Life Exhibition. The very name evokes imagery of fashion, glamour, glitter and celebrities. It has indeed reimagined how women could buy, dress and experience fashion.

India’s best-known fashion exhibitions company features four established verticals, a community of over 5,000 designers, 140 exhibitions in a year, footprints in 30 cities across India and in Bangkok, Colombo, Durban, Johannesburg and other global cities where the Indian diaspora has a presence . In fact, every second day a Hi Life event is likely to be happening in an Indian city.

Mumbai-headquartered Hi Life Exhibitions rolls out the red carpet to over 750,000 discerning women to experience fashion, luxury and glitz with friends and families annually. Every exhibition is carefully curated to cater to the fine tastes of a loyal clientele who are well-travelled and exposed to the best of luxury, fashion and lifestyle. A bonus for them is shopping with the movers and shakers, trend-setters and hi-profile fashionistas.

The four brands, Hi Life, Design Library, Hi Life Brides and Hi Life Jewels have been associated with and endorsed by super models, celebrities and beauty queens like Sini Shetty, Femina Miss India World 2022, Shivani Jadhav, Miss India 2019, Tanya Subramanium, Miss Universe India 2020 and of course the hottest stars of the silver screen including Ishwarya V, Spandana Palli, Chandni Bhagwanani, Shravanthi Chokaropu, Kashmera Shah, Adhvithi & Ahvithi Shetty, Sonam C Chhabra, Richa Panai, Ananya Nagalla, to name a few.

For all of them, Hi Life Exhibition brings a trendsetting range of designer wear, jewellery, wedding fashion, accessories, luxury, home decor, furnishing concepts, gifting, artefacts and avant garde art from across India. These have been crafted by designers who understand the aspirations of today’s confident, chic woman. Whether she opts for a classic salwar suit or a stunning fusion piece that she can carry off with aplomb, this is the ultimate fashion destination! Our visitors will agree.

Red carpet looks to occasion wear, ethnic to fusion, pathbreaking fashion to entice every fashion lover is on display. The exhibitions offer striking fashion moments as celebrities, achievers and socialites drop in and add to the glamour.

Visitors can be assured of the finest craftsmanship, highest quality and trending products at ethical pricing. After all, Hi Life is India’s first Crisil-rated exhibitions company and is also ISO 9001:2015 quality certified.

BUILT ON TRUST & RELATIONSHIPS

“Building authentic relationships and offering an unparalleled experience have marked our story of leadership in fashion, bridal & luxury exhibitions,” says its innovative and vibrant Founder MD & CEO, Aby Dominic. “Hi Life is not just an exhibition, it’s a celebration of style, fashion, aspirations and luxury.”

Hi Life was started in Mumbai in 2013 by Dominic. He has had an illustrious career and has been associated with over 1000 exhibitions in India and abroad in a career spanning over three decades.

His vision was clear from the first event: to usher in a new era of exhibitions with a focus on offering an unmatched experience, vast selection of trendy products and customized for an omni-channel world. Since then it has been at the forefront of redefining the fashion exhibition category with its blend of meticulous planning, careful selection of designers, cutting-edge marketing, online-offline connect, a highly scalable model and smart execution for exhibitions in a social media dominated world.

From a single city to over 35 and expanding to the four corners of India, exploring niche segments within fashion and lifestyle to keep up with the changing tastes and preferences of the Indian women. During the pandemic, Hi Life pivoted to short format exhibitions with the highest safety protocols to remain connected with its community. Next up, is an exhibition exclusively for jewellery.

DESIGN LIBRARY : OPULENCE UNLIMITED !

Design Library, the second brand from Hi Life, has succeeded in capturing the imagination of trendsetters in fashion. The brand has a reputation for serving some of India’s top fashion trend-setters apart from the rich and famous.

It takes the fashion experience to a new level altogether with its focus on offering only the latest in luxury, high-end fashion and exclusively curated collections in designer wear, jewellery, wedding trousseau, home décor, fine leather goods, unique accessories and more.

Design Library offers an inspiring and indulgent day of fashion, pampering and retail therapy fit for royalty.

HI LIFE BRIDES

Wedding coming up? Hi Life Brides is the perfect place to explore exquisite wedding wear that will make every bride a head turner on her special day. Specially designed lines for the bridal trousseau will have brides-to-be enthralled. These can be matched with bridal jewellery and other accessories

to complete the look.

Designed around the unique needs of today’s social media-influenced bride, her family and friends, this is an exclusive, premium and highly targeted exhibition held in select cities. A Hi Life Brides of India exhibition is designed to capture the grandeur, magic, joy and enchanting finery of an Indian wedding.

Brides can shop a hand-picked selection of the most alluring brands and designers in bridal couture, jewellery, gifts, designer wear for marriage-related occasions and all-things weddings. Indeed, dream weddings begin here.

HI LIFE JEWELS

Hi Life Jewels is an exclusive platform for jewellery – an eternal symbol of wealth and prosperity in music, art, culture and film. The jewellery vertical of the exhibition company brings together premium jewellery brands under one roof in the finest hotels across cities, enabling the connoisseur to select from a range of precious jewellery for different reasons and occasions.

Hi Life Jewels is a luxury shopping occasion. It attracts an audience who take seriously the pleasure of pampering themselves, sometimes alone, sometimes in a day-long bonding extravaganza with family or friends. It could be a bride’s focussed trousseau hunt, a party animal’s day out, or the office-goer’s guilty pleasure. Whatever the occasion, Hi Life Jewels is the place to be, with designs as old as the Indus Valley, yet Instaworthy.

EXHIBITIONS AS AN EXPERIENCE

The Hi Life mantra has been based on creating an experiential exhibitions platform high on glamour, variety, the latest trends and luxury not just for the visitors. It is the most preferred platform for designers too, established and emerging, renowned fashion houses, boutiques and labels in India.

Hi Life has built enduring partnerships with marquee names in hospitality such as J W Marriott, Lalit Ashok, Novotel HICC, Westin, Hyatt Regency, Lakeside Cinnamon in Colombo, Hilton and The Taj chain of hotels to offer an unmatched shopping experience in a plush ambience.

Undoubtedly, Hi Life is the largest advertiser among exhibition brands in India. Its marketing and promotional efforts encompass a wide array of activities to reach out to the most relevant audiences. It takes full page ads across a range of top-notch publications like the Times of India, Hindustan Times, The Deccan Chronicle, Deccan Herald, The Hindu, Indian Express and leading language titles like Ennadu, Sakshi, Gujarat Samachar, Rajasthan Patrika and Malayala Manorama.

It has also been at the forefront of targeting its customers using radio, hoardings and other innovative direct marketing efforts. It is hard to miss a Hi Life hoarding in a city where an event is running.

SOCIAL HI LIFE

Hi Life is a celebrated and distinct B2C exhibition brand on social media platforms. It reaches out to 27 million fashion lovers in a year on Facebook where it has a highly engaged fan base of 330,000. It is not far behind on Instagram where it has well over 100,000 followers.

A significant number of visitors get their e-invites through campaigns run on social media channels. Upping the glamour quotient is a large network of high-profile fashion and style influencers. It is not uncommon to see more than 100 influencers turn up at the opening of an exhibition.

Hi Life definitely welcomes and pioneers change. It constantly looks for new ideas, and values innovations. And its promise is an ‘Experience’ to cherish for all fashion lovers, wherever they are.

“We are facing a new reality, and we are ready. As a company, we have never been more committed to creating shared success for all involved and in the process redefining the exhibition experience for the Indian woman,” Dominic states his business philosophy.